Google Vehicle Ads

The rumours are true. Google Vehicle ads are coming soon, and Octane Finance and 67degrees have your back!

Google's newest advertising product is launching at Car Dealer live on 7th March 2024.

What are Google Vehicle Ads?
Google Vehicle Ads (also known as Vehicle Listing Ads) allow dealerships to advertise vehicles like cars, vans, and motorcycles on Google Search.
When people search for things like ‘Volkswagen Golf for sale’ or ‘used electric car’, relevant Vehicle Ads will appear next to the search results, showcasing details of actual vehicles available for sale in the local area from paying advertisers.
Here's what you need to know:
- Ads link directly to a dealer or seller's website
- Sellers can include key details of the vehicle, plus multiple images
- Google uses the description to match search queries
- Ads are charged on a pay-per-click basis
5 Benefits of Google Vehicle Ads
For many dealerships like yours, Google Vehicle Ads will be a no-brainer. If you’re not 100% convinced just yet, then we’ve highlighted five benefits of Vehicle Listing Ads for your business:
1. Increased Reach
2. Qualified Leads
3. Omnichannel Goals
4. Automated Targeting
5. Cost-Effective Advertising