About Octane Finance: The story behind our 5-star rated automotive broker business

Octane Finance, a premier automotive broker based in Essex, was founded in 2018 by Dan Kirby and Dan Horner with a vision to revolutionise the car financing industry. In just a few years the business has earned a stellar reputation and a coveted five-star rating for its unwavering commitment to exceptional customer service and dealer satisfaction.

Regarded as #TheDealersBroker, here at Octane Finance, we work with leading lenders all over the UK to provide vehicle finance solutions to dealerships and individuals. Our range of products includes mainstream car finance, van finance, and motorcycle finance, as well as specialist finance services such as supercar finance, classic car finance, and race car finance.  

Our company's core values are deeply rooted in putting both the customer and the dealer firmly at the centre of everything we do. We take immense pride in our dedicated team, who consistently go above and beyond to ensure a seamless and personalised experience for each and every customer. 

As we continue to grow and evolve, the Octane Finance brand remains steadfast in its pledge to stay true to its origins, maintaining the same level of passion, integrity, and customer-centric approach that has been the foundation of our success since day one. Find out a little bit more about us and the team that keeps our wheels in motion… 

  • The Octane Finance Mission
    The Octane Finance Mission
    Our mission is to secure the most advantageous vehicle funding solutions for our valued Octane Finance customers. We strive to empower our dealer partners and clients with an unparalleled array of finance options, offering one of the most comprehensive portfolios available in the market.

    Our goal is to establish ourselves as the go-to car finance broker by continually refining our personalised service-based approach. We believe that building long-lasting relationships with our customers is key, and we achieve this by maintaining a solid foundation of trust, transparency, and integrity in our daily communications.

    By consistently delivering exceptional service and tailored financial solutions, we aim to be the preferred choice for individuals and businesses seeking a reliable and customer-centric partner in the automotive finance industry.
  • The Octane Finance Vision
    The Octane Finance Vision
    Our vision is firmly rooted in nurturing growth and development opportunities for our talented Octane Finance team members, while simultaneously investing in the delivery of unparalleled customer service.

    We pride ourselves on being leaders in our industry by setting the standard for company values and cultivating a culture that prioritises exceptional customer service. As such, we are committed to providing the best possible outcomes for both our customers and dealer partners.

    As the industry develops, so do we. Our ability to innovate and adapt ensures that we remain at the forefront of the automotive finance industry, always striving to exceed expectations and deliver outstanding results for everyone involved.

The Octane story

  • 2018


    Since our incorporation in June 2018, the Octane Finance Team has been on a mission to revolutionise the automotive finance industry.

    We kicked off our journey with a bang, securing our first deal – a stunning Classic Ford Sierra RS Cosworth in Moonstone Blue, complete with Full Recaro Seats and a powerful T34 Turbo delivering an impressive 367 BHP. From that moment on, we hit the ground running and never looked back.

    The remainder of 2018 was a thrilling whirlwind of activity for Octane Finance. We dedicated ourselves to building strong relationships with dealers, forging lasting friendships, and establishing what would become our renowned Octane Finance process and service platform.

  • 2019


    In 2019, we experienced a remarkable year of growth, fuelled by the power of word-of-mouth recommendations from our satisfied Octane Finance dealer partners.

    Our unwavering commitment to exceptional service levels had enabled us to make waves in the industry, and dealers were quickly taking notice.

    Leading the charge was Dan Horner, who, alongside our expanding business development team, hit the road to meet with hundreds of dealers on-site. These face-to-face interactions allowed us to build strong, personal relationships with our partners, enabling us to develop a deep understanding of their unique needs and challenges

  • 2020


    2020 was a year that will undoubtedly be remembered for the unprecedented challenges brought about by the global COVID-19 pandemic.

    However, even in the face of adversity, we demonstrated remarkable resilience and adaptability, achieving an impressive 66% growth despite the difficult circumstances thanks to the efforts of our dedicated Octane Finance team.

    2020 was also the year we made our mark in the world of motorsport by sponsoring rising star racing driver Harry King in the Porsche Carrera Cup GB. In his maiden season, Harry dominated the competition, showcasing his incredible talent and determination and we are so proud to be part of his journey. With the unwavering support of Octane Finance, Harry clinched the Championship title in style, ending the year in celebration for our team, both on and off the track.
  • 2021


    Building upon the strong foundation during the previous year, 2021 marked another remarkable year of growth.

    The Octane Finance team expanded significantly, welcoming new talent and expertise to help us better serve our valued dealer partners and customers. As such, we enjoyed a staggering 70% increase in business, thanks in large part to the team’s dedication alongside the unwavering support and trust of our committed dealers.

    Among our exceptional individuals is our very own Daniel Sams. His hard work and commitment to excellence were recognised on a national stage when he was awarded Best Relationship Manager of the Year at the prestigious Credit Strategy Awards - an achievement we are incredibly proud of.
  • 2022


    2022 was yet another year of growth which welcomed even more members to the Octane Finance family.

    As demand for our services soared, we expanded our office-based team to 15 highly skilled professionals, each bringing their unique expertise and passion to the table. This growth allowed us to enhance our operational efficiency and better serve the needs of our ever-growing client base.

    We also set in motion plans to further expand our field-based team too (pictured below). These dedicated individuals work tirelessly to maintain and strengthen our relationships with dealers, ensuring that they receive the support and guidance they need to succeed in an ever-evolving market.
  • 2023


    Following a few years of development and growth, 2023 marked the year we moved out of our original premises in Rettendon and into our brand new, state-of-the-art facility in Shotgate, Essex - the new home of Octane Finance.

    This expansive space not only accommodates our growing team but also represents our goal of being the number one dealer broker in the industry.

    Our field-based business development team has grown to provide comprehensive coverage across the UK, ensuring that our dealer partners have direct access to the expertise and guidance they need to succeed. That's why we are proud to offer our services 7 days a week, ensuring that the team is always available to provide the support and assistance our dealers require to thrive in today's competitive market.

Octane ethos

We work hard to keep our offering personal, ensuring that dealers and customers alike benefit from our established relationships with leading lenders.

  • Honesty
  • Dedication
  • Values
  • Sustainability