YouGov Announces the UK Automotive Rankings 2022
Discover the best manufacturers to buy a car from
The UK’s leading market research and data analytics provider, YouGov, has released this year’s UK Automotive and Mobility Rankings.
In a bid to discover the leading automotive brands, YouGov surveyed consumers across the country between 1st February 2021 to the 31st January 2022. The survey is all about brand perception; adults over the age of 18 were questioned on their opinion of automotive brands, alongside any experience they may have had with the manufacturers themselves.
Quality, value, customer satisfaction, corporate reputation and a keenness to recommend the brand were all taken into consideration. From the results, YouGov has developed a series of index scores to help build a more detailed understanding of how automotive brands are perceived by the general public.
UK Automotive and Mobility Rankings results 2022
Take a look at this year’s results displayed in the table below - do any automotive brands in the top 10 surprise you?
Volkswagen proudly leads the pack by dominating the 2022 Automotive and Mobility Rankings with an overall YouGov index score of 21.7. Snapping at the heels of VW, Ford and Mercedes-Benz aren’t far behind, coming in at 2nd and 3rd place with a respectable 21.5 points each.
Mid-table, it’s VW’s and Mercedes’ German counterpart - Audi - that narrowly misses out on the top three with an index score of 19.7, followed by Toyota, Volvo and Jaguar.
It’s interesting to see BMW lagging in 8th place with 17.6 points, just ahead of Honda in 9th position, and Porsche tailing in 10th place with an index score of just 14.5 points. But of course, anything can change, so we’ll be waiting to see how these results compare to YouGov’s 2023 UK Automotive and Mobility Rankings.
UK Automotive and Mobility Rankings - Car sales, service, and fuel results 2022
It’s not just car manufacturers facing scrutiny in YouGov’s latest survey, as service and fuel brands were also put to the test too. Here are the results…
It seems supermarket fuel stations prove most popular with consumers; Tesco Petrol takes the crown with an index score of 17.5 when it comes to the best value and quality fuel, taking into consideration customer satisfaction too. Sainsbury’s Petrol follows closely behind with 16.8 points in 2nd place. Leading the way in terms of service, industry specialists Michelin rank at number 3 with a total index score of 15.
Global Automotive and Mobility Rankings 2022
But it’s not just consumers in the UK that have been surveyed over the past year. YouGov has also revealed its 2022 Global Automotive and Mobility Rankings with some surprising results…
Similarly to the UK Automotive and Mobility Rankings, the global version is determined by an index score for any given brand. This measures the manufacturer’s overall brand health based on a series of factors, including: general impression, quality, value, customer satisfaction, recommendation, and corporate reputation.
22 markets are covered in the global rankings, and a shortlist of the top 10 drawn up from the results. Countries surveyed include European territories Germany, Spain, France, and Italy, reaching as far as Australia, Saudi Arabia, and the US, amongst many others across the world. Each manufacturer has the ability to score a maximum of 220 index points.
From this survey, it is in fact Japanese manufacturer, Toyota, that tops the table with an overall index score of 170. Mercedes-Benz leaps into 2nd place with 153 points, followed by BMW with 123.
Falling below the 100 points marker is Audi in 4th place with an index score of 95, then Volkswagen in 5th, Honda in 6th, Volvo in 7th, Ford in 8th, Nissan in 9th, followed by Lexus at the bottom of the table in 10th place.
Are you surprised by any of the results in the Global Automotive and Mobility Rankings 2022? We’ll be keeping our eyes peeled for any potential changes in rankings as the year progresses…watch this space!